Mariel Aguirre, an avid casual cyclist and the founder of Orya, understands firsthand the importance of functional, stylish wear for women leading active, everyday lives. Her journey began as a personal search for clothing that could bridge the gap between performance-driven cycling wear and the needs of recreational cyclists with a woman's body in mind. 

As an amateur cyclist, Mariel loved the freedom of leisurely rides—exploring new towns, taking in the scenery, and enjoying outdoor adventures. However, she quickly realized that the typical cycling apparel on the market, dominated by performance-focused lycra shorts and jerseys, didn’t suit her more relaxed approach to the sport. Her gym clothes simply weren’t up to the task: they were uncomfortable, ill-fitting, and lacked the pockets or practicality needed for extended rides. 

Frustrated by the lack of options for women who wanted to look and feel great while cycling at their own pace, Mariel decided to take matters into her own hands. Inspired by her own experiences, she founded Orya—a brand designed to offer women versatile, practical, and stylish activewear that doesn’t compromise on either form or function.

Orya was born from Mariel’s passion for making cycling—and active living in general—more enjoyable for women who value comfort, freedom, and style. With a focus on creating clothing that empowers women to live boldly and embrace their active lifestyles, Mariel’s vision is reflected in every piece of Orya’s collection. The brand merges effortless and practical wear with aesthetics, offering clothing that works for the body, enhances performance, and elevates confidence.

For Mariel, Orya is more than a brand—it’s a movement. It’s about supporting women who live their lives fully and embrace the freedom that comes from movement. Her goal is simple: to give women the clothing they need to feel comfortable, confident, and capable in every aspect of their active lives.